Sometimes it's hard to figure out what separates successful fashion jewelry stores from fruitless ones. We want to make sure that we continue to meet our customers' expectations. We strive to provide you with a personalized shopping experience that exceeds your expectations. In the highly competitive jewelry industry, successful fashion jewelry stores have six key characteristics.
1. When was the last time you listened to a podcast, watched a show, or read a book? If you’re like me, you’ve probably done one of these actions within the last 20 minutes. Sales associates and content marketers at successful fashion jewelry stores know that stories provide added value to products. Good stories can give customers perspective and stimulate emotional connections. Because most customers value relationships, they are more likely to purchase jewelry after hearing a story they can relate to. Here at Love & Pieces we love to provide origin stories about our fabulous designers and their gorgeous pieces of jewelry. We’ve recently added a collection by Ellie Vail. Read about her interesting story here.
2. There is no question about it — successful fashion jewelry stores must strive to deliver excellent customer service. To succeed in the competitive jewelry market, knowledgeable and caring support is imperative because customers value great experiences. Customers are more likely to purchase cherished jewelry when they enjoy their shopping experience. I can’t count how many times I’ve opted out of purchasing high-ticket products as a direct result of poor service. If you’ve browsed our fashion jewelry store and enjoy it , let us know. Our hard-working staff has set out to build one of the fastest growing fashion jewelry stores online. Help us out by sharing feedback in the comments below or by emailing the owner Elissa directly at JewellyLife.com.
3. Details, details, details! Along with providing great stories and customer service, staff members at successful fashion jewelry stores are value-driven and sticklers about the details. They want to give you the best shopping experience so they go the extra mile to provide extra services. Every piece of jewelry that you purchase from us is gift-wrapped at no extra fee. We strive to list detailed product descriptions for every piece of jewelry. If you have questions about our products or policies, contacting us via email, phone, or various social media outlets. We are all ears and want to help make your shopping experience the best it can be.
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4. Jewelry trends come and go like tidal waves. Decision makers at successful jewelry stores know this all too well. This is why they stay on top of jewelry trends. The only way for fashion jewelry stores to thrive is if they are consistently offering inventory that customers want. We stay on top of current trends while focusing on timeless pieces. If you’re interested in learning about our latest jewelry trends, check out our fashion jewelry trends and then another list from Trend Hunter.
5. Ever heard the saying, “Jack of all trades, master of none?” With the large variety of jewelry types available in the market, successful jewelry stores are not jacks-of-all-trades — they are masters of one or a few. Jewelry stores should narrow down their focus to a particular niche to cater to their target customers. Our niche at Love & Pieces is a unique blend of designer and bohemian chic jewelry. We try and find a balance of young up & coming designers as well as more established brands. Learn more about the philosophy here.
6. Product managers and company buyers at successful fashion jewelry stores know that not all customers are the same. They offer jewelry inventory that have a decent range in retail pricing. Jewelry at Love and Pieces ranges from just over $20 to just under $500. With this variety we strive to cater to multiple markets. Whether you are buying a gift for someone or a special something for yourself, there is bound to be something for you.
While we are relatively new at JewellyLife.com, we have made these traits the focus of our growth. Not all fashion jewelry stores are created on an equal footing, and you have to excel to stand out. The elements of these fashion stores are the key to our success.
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